“We are going to meet with our clients and dealers at SMM Hamburg Fair in September" DATA Hidrolik has been specialized in design and production of steering systems and deck machinery since 1945. They have a good reputation in steering systems and deck machinery systems for all kind of marine vessels. We conducted an interview with Mr. Cem Hüroğlu , Sales & Marketing Director of the company. SeaNews: Mr. Hüroğlu could you please tell us about your company and your latest activities in your field?
Cem Hüroğlu: 2016 was a positive year for our company because compared to 2015 we had an increase of 20-25% of sales in this year. At the same time in 2015 and 2016 we made some product developments and it was also a period of expansion for our product portfolio. We have made improvements to accelerate the manufacturing process in steering systems, chain windlasses, the rudder system and tug equipments. We designed our products to be handled on CNC machines so that they can be produced more quickly with no manufacturing defects and with a more affordable price. In fact, from A to Z it changed our whole design. We have increased the towing capacity of our chain and rope windlasses. There are significant changes in the ship's steering system. We have produced more compact and space-saving models. They are also supplied to the customers with all of the hydraulic / electrical connections that are made in advance. So they just need to connect these products to the outside hose or cable directly. Furthermore we are working on export of our products. We aim to increase our share in the markets in which we are already operating. Apart from this, there are some markets that we do not operate or work less. Our goal is to possess a certain place there. For example, we will turn to countries such as Croatia and Poland. We are also interested in the South American market.
SeaNews: Are you participating SMM Hamburg this year? What do you think about this exhibition?
Cem Hüroğlu: Yes, we are. SMM Hamburg exhibition is one of the international maritime fairs that we participate regularly. SMM Hamburg Fair is an important fair for the ship building industry and commercial yacht building industry and for us one of the important places that we can meet with our customers and dealers. At the same time due to the intense participation and visitor traffic it is an exibition that you can keep your finger on the pulse of the industry. Maritime industry in recent years had ups and downs, that’s why this year’s SMM Hamburg Fair is also very important for the future.
SeaNews: Thank you Mr. Hüroğlu.
Cem Hüroğlu: 2016 was a positive year for our company because compared to 2015 we had an increase of 20-25% of sales in this year. At the same time in 2015 and 2016 we made some product developments and it was also a period of expansion for our product portfolio. We have made improvements to accelerate the manufacturing process in steering systems, chain windlasses, the rudder system and tug equipments. We designed our products to be handled on CNC machines so that they can be produced more quickly with no manufacturing defects and with a more affordable price. In fact, from A to Z it changed our whole design. We have increased the towing capacity of our chain and rope windlasses. There are significant changes in the ship's steering system. We have produced more compact and space-saving models. They are also supplied to the customers with all of the hydraulic / electrical connections that are made in advance. So they just need to connect these products to the outside hose or cable directly. Furthermore we are working on export of our products. We aim to increase our share in the markets in which we are already operating. Apart from this, there are some markets that we do not operate or work less. Our goal is to possess a certain place there. For example, we will turn to countries such as Croatia and Poland. We are also interested in the South American market.
SeaNews: Are you participating SMM Hamburg this year? What do you think about this exhibition?
Cem Hüroğlu: Yes, we are. SMM Hamburg exhibition is one of the international maritime fairs that we participate regularly. SMM Hamburg Fair is an important fair for the ship building industry and commercial yacht building industry and for us one of the important places that we can meet with our customers and dealers. At the same time due to the intense participation and visitor traffic it is an exibition that you can keep your finger on the pulse of the industry. Maritime industry in recent years had ups and downs, that’s why this year’s SMM Hamburg Fair is also very important for the future.
SeaNews: Thank you Mr. Hüroğlu.
