APPLE and its Android rivals saw sales slide in the first quarter in China, reports research firm Canalys as consumers continued to tighten their belts despite the lifting of Covid restrictions, reports Reuters.
The iPhone maker was the top-selling brand over the first three months of the year, with 20 per cent market share. But its overall shipments in China fell to 13.3 million units, a three per cent decrease from the same period in 2022.
Sales for all other top-selling brands also fell, with total smartphone shipments dropping 11 per cent year-on-year to 67.2 million units, the lowest quarterly total since 2013. Despite being the best-selling brand in the quarter, Apple saw its total market share fall three per cent year on year.
Oppo and Vivo, Android brands that trail Apple as the second and third best-sellers, saw shipments fall 10 per cent and seven per cent respectively.
SeaNews Turkey
The iPhone maker was the top-selling brand over the first three months of the year, with 20 per cent market share. But its overall shipments in China fell to 13.3 million units, a three per cent decrease from the same period in 2022.
Sales for all other top-selling brands also fell, with total smartphone shipments dropping 11 per cent year-on-year to 67.2 million units, the lowest quarterly total since 2013. Despite being the best-selling brand in the quarter, Apple saw its total market share fall three per cent year on year.
Oppo and Vivo, Android brands that trail Apple as the second and third best-sellers, saw shipments fall 10 per cent and seven per cent respectively.
SeaNews Turkey