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Sexy apparel wearers fuss over global warming caused by free shipping

LOS Angeles fashion brand Reformation has drummed up US$100 million in revenue on breezy floral dresses with thigh-high leg slits and an offer of free shipping, which has caused a fuss over its impact on 'global warming'

Sexy apparel wearers fuss over global warming caused by free shipping

LOS Angeles fashion brand Reformation has drummed up US$100 million in revenue on breezy floral dresses with thigh-high leg slits and an offer of free shipping, which has caused a fuss over its impact on 'global warming'

23 July 2019 - 19:00

LOS Angeles fashion brand Reformation has drummed up US$100 million in revenue on breezy floral dresses with thigh-high leg slits and an offer of free shipping, which has caused a fuss over its impact on 'global warming'.

In response Reformation said it will counteract potentially harmful effects of free shipping, the byproducts of which are carbon, nitrogen oxide or sulphur dioxide emissions.



'The strategy shows that fast fashion and free shipping don't necessarily have to destroy the planet,' reports New York's Business Insider.



The retailer also won over the 'cool girls' with its steadfast stance that 'carbon is cancelled, said the Insider report.



The company assures all that it publishes a sustainability report every year, instead of issuing quarterly earnings. It also implores customers to buy carbon credits to offset their international shipping flights, or $160 to cover an average wedding.



Fast shipping is especially detrimental. 'Before, companies were able to consolidate, to optimise their distribution. Now, because some of them are offering really fast and rushed deliveries, that disintegrates the consolidation,' Miguel Jaller of the Institute for Transportation Studies at the University of California Davis told Vox.



'Every individual is buying more and wanting those goods to be at their home really fast. That creates more vehicles, more traffic, and potentially more emissions,' he said.


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