Uber Freight in Canada facilitates cross-border trade after EU growth
UBER Freight, after expanding in Europe, has announced the launch of its digital freight matching service into Canada, facilitating domestic and cross-border trade
UBER Freight, after expanding in Europe, has announced the launch of its digital freight matching service into Canada, facilitating domestic and cross-border trade.
The first foray into North America further enlarges Uber Freight's global footprint after its expansion into Poland, Germany and the Netherlands, said the company statement.
'Considering the impact of a severe driver shortage in Canada on freight capacity and the country's strong commercial ties with the United States, industry observers were not surprised by the decision,' said Uber.
Canada's trucking industry is a US$68 billion market and Canada represents the second-largest merchandise trading partner of the United States with US$617.2 billion in two-way trade in 2018.
The Uber Freight platform can help increase efficiency in the sector and reduce trucks running empty miles across North America, according to a communique released in Toronto, Canada's biggest city and commercial centre.
Said Uber Freight chief Lior Ron: 'Uber is a global company with a global mindset, and the freight business is no exception. Since the beginning, we have been dedicated to scaling our operations to enable opportunity for both Uber Freight and the shippers and carriers that keep our world moving.
'With our sophisticated marketplace technology and reliable carrier base, Uber Freight is uniquely positioned to solve industry challenges, such as tight capacity, both in Canada and elsewhere at scale,' Mr Ron said.
The company moves freight in Ontario and Quebec domestically and across the border to Midwestern and Northeastern United States, with plans to expand to the rest of Canada.
Local carriers and their drivers based in the US and Canada are able to book and move domestic and cross border loads with the Uber Freight app, now available in both English and French.