The four ships will call at the ports of Algeciras, Rotterdam and Tilbury until the end of February 2018 to meet demand during the fruit harvest season in Brazil. Producers from the states of Pernambuco, Rio Grande do Norte, Bahia and Ceara will benefit from the new route.
"We have listened to our customers and decided to invest time and money to offer them the best possible service with this new configuration of the business, using smaller vessels with a direct and frequent line," Maersk Line director Antonio Dominguez was quoted as saying in a report by Fresh Plaza.
"This change will favour Brazilian producers and also European consumers, as it guarantees that the products will arrive quickly, frequently and they will be fresh and have the best conditions for consumption when they arrive on the supermarket shelves," said Mr Dominguez.
"The investment reinforces the long-term commitment of Maersk Line to develop its business in the northeast of Brazil," added Mr Dominguez. "We see a lot of potential in the region and we believe that the port of Pecem can become the axis of northeast Brazil."