Maersk enters Indian trucking market
DENMARK's Maersk Line is entering into a partnership with India's online containerised trucking marketplace, BlackBuck that has 300,000 active trucks enrolled on its platform
DENMARK's Maersk Line is entering into a partnership with India's online containerised trucking marketplace, BlackBuck that has 300,000 active trucks enrolled on its platform. This collaboration will help the shipping line offer customers a more efficient way of moving their export and import containers deep into the countryside.
'Our customers are dealing with fragmented vendors with varying service levels of communications, as well as geographical, financial and infrastructural disparities, resulting in sub-optimal supply chains,' said Maersk's sales head for South Asia, Arjun Maharaj.
'At Maersk, we have committed ourselves to working with partners who understand these challenges, match our set of values and have expertise in both logistics and technology.'
Over the last couple of years, Maersk has increasingly been interested in expanding its logistics services ashore - a global trend in which technology is erasing distinct boundaries between different transport modes and pushing companies to collaborate on intermodal logistics, reported American Shipper.
Maersk's move into road freight logistics in India is not surprising; it comes at a time when companies across the country are restructuring or digitising inefficient logistics processes. This is in an attempt to reduce its logistics spend as a nation, which currently stands at 14 per cent of its GDP.
For BlackBuck, the partnership with Maersk is expected to boost the volumes shipped via its platform, helping the company scale up further.
'At BlackBuck, over the last four years, we have developed our robust product and technology that maximises the billable kilometres of a truck, delivering higher realisation to the truck owners and driving a low-cost transportation network to the shippers,' said chief operating officer Ramasubramaniam.
The BlackBuck platform is free to use for the entire industry. Maersk expects this venture to reduce 'touchpoints' within the supply chain, leading to greater visibility, shorter transit times and better rates.