'Our strategy for a number of years has been about enabling our infrastructure to be used by supply chains to reduce the total cost of that supply chain,' said Peel Ports commercial director Stephen Carr.
Liverpool's pitch is based on its geography and its facilities. Mostly, its pitch centres about being the first significant port on the European side of the Atlantic, which allows it to lay claim to the marginal extra volumes any future trade deal with the United States will generate.
Half of the volume coming into the United Kingdom is destined for the north of England, everything above a line across Britain from Bristol to Hull. Vessels serving north of that could use a southern or eastern port such as Southampton or Felixstowe, but well might baulk at the cost of on-land movement.
It might cost a vessel an extra US$50 or $100 more to come to Liverpool, but it then saves up to $500 on the road transport by being nearer, said Mr Carr. 'Liverpool's proposition is about being close to the market.'