LATAM boosts flower shipments thanks to expanding operations
LATAM Cargo flew 210 Boeing 767-300 freighter aircraft out of Colombia and Ecuador, loaded with 12,600 tons of flowers for this year's Valentine's Day, representing volume growth of 45 per cent year on year
LATAM Cargo flew 210 Boeing 767-300 freighter aircraft out of Colombia and Ecuador, loaded with 12,600 tons of flowers for this year's Valentine's Day, representing volume growth of 45 per cent year on year.
LATAM attributed this growth to a strategy it implemented in 2019 that expanded its cargo operations with an increase in flight frequencies to Colombia and Ecuador, reported New York's Air Cargo World.
LATAM Cargo raised its export offerings between Bogota and Miami from six to 15 weekly flights. In Medellin, the company maintains its presence with six-per-week frequencies to Miami. On the import side, LATAM Cargo opened the Miami-Cali route with two weekly frequencies, to provide a greater flow of cargo from North America and a new gateway to Colombia.
The company will soon announce new routes from the United States to Colombia, in addition to Bogota and Cali.
This year, roses, mixed bouquets and carnations were the stars of the flower season, which ran January 14 through to February 10.
Colombia and Ecuador were the main producers, and their flowers were shipped to the United States, the Netherlands and China, among other destinations. Chrysanthemums, irises, gypsophila and greenery were also big hits this season, heading to markets in North America, Europe, Oceania, South America and Asia.
LATAM Cargo operated 110 flights out of Colombia after adding 38 new frequencies to its normal operation during this period, and in Ecuador it operated 100 flights, with 58 frequencies more than regular operation during these four weeks.
In all, the operation was 2.2 times larger than an ordinary week in Colombia and 3.5 times larger in Ecuador, totaling 6,600 tons of flowers transported from Colombia and 6,000 tons from Ecuador.
The main consumer of fresh flowers was the US, with 90 per cent, or 11,300 tons, of all flowers transported by LATAM. Demand rose 65 per cent compared with a regular period, and 45 per cent compared with Valentine's Day 2019. Other importing markets include the Netherlands and, to a lesser extent, Hong Kong, Shanghai, Beijing, Madrid, Sydney, New York, Santiago and New Zealand.