The move comes as the worsening truck driver shortage in the US has led to higher prices for agricultural produce.
The shortage of truck drivers has intensified amid a fired-up economy with ample job opportunities that do not involve being on the road for hours or days, and a new federal regulation that prevents drivers from fudging their hours.
Said US Xpress CEO Eric Fuller: 'Unfortunately we have demographics and competition working against us. Trucking is a tough job and convincing people to enter trucking as a career is becoming harder and harder.'
While raising driver salaries may appear to be the most obvious solution, Mr Fuller noted that a scholarship programme, like the one US Xpress is offering, also addresses the issue of retaining employees. US Xpress employed 6,900 drivers as of March 31.
The programme would allow a driver and a dependent child, or two dependent children to earn their bachelor's or master's degrees from Ashford University, which offers online courses.