APPLE's May iphone shipments in China rose 40 per cent, continuing a recent rebound starting in March fueled by heavy discounting from major retailers in the run-up to the country's June shopping festival, reports Bloomberg.
The latest figures offer additional evidence that Apple is regaining its footing after posting a nearly 10 per cent decline in global iPhone shipments in the first quarter, with flagging Chinese sales overshadowing what had otherwise been a broader improvement in the market.
Smartphone shipments climbed more than 13 per cent but foreign brands - of which Apple comprises the vast majority - grew almost four times faster, according to Bloomberg News calculations off official data.
Foreign smartphones accounted for just over five million units of the total, the latest figures from the China Academy of Information and Communications Technology showed.
iPhone shipments began bouncing back around March and leapt more than 50 per cent in April. That's partly because Apple and its Chinese resellers have been cutting prices since the start of 2024, in deals extending into the pivotal June 18 shopping festival.
Before that, Apple had endured double-digit declines in sales after losing market share to Huawei Technologies.
SeaNews Turkey
The latest figures offer additional evidence that Apple is regaining its footing after posting a nearly 10 per cent decline in global iPhone shipments in the first quarter, with flagging Chinese sales overshadowing what had otherwise been a broader improvement in the market.
Smartphone shipments climbed more than 13 per cent but foreign brands - of which Apple comprises the vast majority - grew almost four times faster, according to Bloomberg News calculations off official data.
Foreign smartphones accounted for just over five million units of the total, the latest figures from the China Academy of Information and Communications Technology showed.
iPhone shipments began bouncing back around March and leapt more than 50 per cent in April. That's partly because Apple and its Chinese resellers have been cutting prices since the start of 2024, in deals extending into the pivotal June 18 shopping festival.
Before that, Apple had endured double-digit declines in sales after losing market share to Huawei Technologies.
SeaNews Turkey
