Hapag-Lloyd voted top German shipping brand, beats 15 rivals
HAMBURG's shipping giant Hapag-Lloyd has prevailed over 15 rivals to take first place in the "Best Logistics Brand" vote in the "shipping company" category.
To do so, the German container carrier, the world's sixth largest, beat out other logistics companies in a poll of readers of the logistics trade magazine Logistik Heute and experts from the German Logistics Association (BVL).
The BVL and Logistik Heute honoured Hapag-Lloyd and the other winners in a total of 11 categories at a gala event held in Berlin on April 26.
Said Hapag-Lloyd CEO Rolf Habben Jansen: "In our industry, the Hapag-Lloyd brand numbers among the best-known in the world. Since Hapag was founded in Hamburg in 1847, the brand has stood for reliability, professionalism, quality and know-how."
The candidates for this year's vote included more than 170 brands drawn from those that have the highest turnover in Germany and are accordingly relevant to the market. The brands were nominated by an independent committee led by Christian Kille, professor of logistics at the University of Applied Sciences.