GERMAN shipping giant Hapag-Lloyd has announced plans to equip its entire container fleet with real-time tracking devices as it looks to become a 'first-mover' in the use of the technology, reports Ventura, California's gCaptain.
Hapag-Lloyd first introduced real-time monitoring of its 100,000-unit reefer container fleet in 2019. With the success of the programme, known as 'Hapag-Lloyd LIVE', the company has decided to install tracking devices on all of its three million-TEU capacity fleet of standard shipping containers.
'Going forward, we will be able to provide all our customers with real-time track and trace data, giving them full visibility of any container movement worldwide,' said Hapag-Lloyd operations chief Maximilian Rothkopf.
'We will be able to detect delays earlier, inform impacted customers automatically and initiate counteractions at an early stage. We firmly believe that our real-time tracking approach will not only be beneficial for our customers but be a game changer for the entire container shipping industry,' he said.
Hapag-Lloyd said the IoT devices will be able to transmit data on a real-time basis, helping to make supply chain more transparent and efficient. In addition to GPS-based location data, the technology will be able to measure temperature and monitor for any 'sudden shocks' to the container, according to the company. Additional sensors could be added via Bluetooth in the future based on customer feedback.
Hagag-Lloyd ranks as the world's fifth largest liner shipping operator with a fleet of 248 owned and chartered ships representing 1.7 million TEU capacity, according to Alphaliner.
SeaNews Turkey
Hapag-Lloyd first introduced real-time monitoring of its 100,000-unit reefer container fleet in 2019. With the success of the programme, known as 'Hapag-Lloyd LIVE', the company has decided to install tracking devices on all of its three million-TEU capacity fleet of standard shipping containers.
'Going forward, we will be able to provide all our customers with real-time track and trace data, giving them full visibility of any container movement worldwide,' said Hapag-Lloyd operations chief Maximilian Rothkopf.
'We will be able to detect delays earlier, inform impacted customers automatically and initiate counteractions at an early stage. We firmly believe that our real-time tracking approach will not only be beneficial for our customers but be a game changer for the entire container shipping industry,' he said.
Hapag-Lloyd said the IoT devices will be able to transmit data on a real-time basis, helping to make supply chain more transparent and efficient. In addition to GPS-based location data, the technology will be able to measure temperature and monitor for any 'sudden shocks' to the container, according to the company. Additional sensors could be added via Bluetooth in the future based on customer feedback.
Hagag-Lloyd ranks as the world's fifth largest liner shipping operator with a fleet of 248 owned and chartered ships representing 1.7 million TEU capacity, according to Alphaliner.
SeaNews Turkey