As the next step in Etihad's digitsation programme, Etihad's new technology platform is based on 'always-on' tracking capabilities, including shipment planning and performance monitoring across the freighter fleet and in the bellies of more than 100 passenger aircraft.
The centre is equipped with large screen displays that use advanced algorithms to generate alerts when issues might impact shipments, particularly those that contain specialty products and are therefore most sensitive to disruptions.
Etihad is also now able to resolve any service irregularities or issues more effectively and deliver more shipments as booked, a key parameter measured by IATA interest group Cargo iQ.
'As our latest digitisation initiative, the Cargo Control Centre shifts our modus operandi from a historically reactive model, to a truly proactive service delivery machine that strives to maintain the service delivery promise and support customers' needs every step of their shipment journey,' said Etihad Cargo operations and delivery chief Andre Blech.
Etihad Cargo said that the control centre would allow it to oversee road feeder shipments on more than 100 lanes in Europe and the Americas over the coming months. As part of a second phase, further functionality will be added to the centre so that Etihad can monitor its Quick Ramp Transfer shipments at Abu Dhabi International Airport (AUH) and customer service teams can proactively take immediate corrective action.