DHL report says most businesses fail to implement e-commerce strategy

GERMANY's Deutsche Post DHL, that claims to be the world's biggest logistics company, says most companies have failed to fully implement an e-commerce strategy.

DHL released its report, 'The E-Commerce Supply Chain: Overcoming Growing Pains,' calling on businesses to 'urgently' solve their e-commerce supply chain challenges, reports New York's Air Cargo World.



The report says the evolving demands of e-commerce will compel over 50 per cent of businesses to alter their distribution strategy. Of the 900 logistics supply chain management decision makers polled for the report, 70 per cent rated e-commerce as of high importance to their business in terms of volume and revenue.



But 70 per cent of B2C companies and 60 per cent of B2B companies are still working towards full implementation of their strategies.



Barriers to strategy implementation include changing customer expectations; pace of delivery and limitations in existing infrastructure.



DHL found there is no single-commerce strategy, though many are choosing to partner with third-party logistics companies (3PLs) to augment their in-house resources and capabilities and efficiently scale their operations to meet evolving consumer demand.



As air cargo and logistics industry stakeholders worldwide prepare to support booming demand in e-commerce, only time will tell how businesses will respond to the market climate as it continues heating up.


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