THE principal shareholders of Colombia's avianca and controlling shareholder of Brazil's GOL are creating a leading air transportation group across Latin America under the name Abra Group Limited, reports the American Journal of Transportation.
The Abra Group will control Avianca and GOL and bring together their brands under a single holding.
The group will also own a non-controlling 100 per cent economic interest in Viva's operations in Colombia and Peru, including a convertible debt for a minority interest investment in Chile's Sky Airline.
Together, the two will anchor a pan-Latin American network of airlines that will have the lowest unit cost in their respective markets.
'Our vision is to create an airline group that tackles 21st-century issues and improves air travel for our customers, employees, and partners as well as the communities in which we operate,' said Abra chairman Roberto Kriete.
'Our customers will benefit from access to even better fares, more destinations, more frequent flights and seamless connections, and the ability to earn and use points across the brands' loyalty programmes. They will also be able to enjoy enhanced travel benefits and access to superior products and services.'
Said Abra CEO Constantino de Oliveira Junior: 'This agreement places Abra's airlines in a position to lead air travel within the region -serving a population of over one billion and GDP of nearly three trillion US dollars -providing significant opportunities for capacity and revenue growth,'
'Our unique enterprise structure will allow each airline to drive results by maintaining their independent brands, talent, teams, and culture and will provide employees more opportunities for personal and professional growth at every stage of their careers,' he said.
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The Abra Group will control Avianca and GOL and bring together their brands under a single holding.
The group will also own a non-controlling 100 per cent economic interest in Viva's operations in Colombia and Peru, including a convertible debt for a minority interest investment in Chile's Sky Airline.
Together, the two will anchor a pan-Latin American network of airlines that will have the lowest unit cost in their respective markets.
'Our vision is to create an airline group that tackles 21st-century issues and improves air travel for our customers, employees, and partners as well as the communities in which we operate,' said Abra chairman Roberto Kriete.
'Our customers will benefit from access to even better fares, more destinations, more frequent flights and seamless connections, and the ability to earn and use points across the brands' loyalty programmes. They will also be able to enjoy enhanced travel benefits and access to superior products and services.'
Said Abra CEO Constantino de Oliveira Junior: 'This agreement places Abra's airlines in a position to lead air travel within the region -serving a population of over one billion and GDP of nearly three trillion US dollars -providing significant opportunities for capacity and revenue growth,'
'Our unique enterprise structure will allow each airline to drive results by maintaining their independent brands, talent, teams, and culture and will provide employees more opportunities for personal and professional growth at every stage of their careers,' he said.
SeaNews Turkey