US GROCERY giant Kroger Co has teamed up with Alibaba Group to sell its products on one of the Chinese e-commerce giant's online platforms, giving Kroger its first taste of foreign markets, the Wall Street Journal reports
US GROCERY giant Kroger Co has teamed up with Alibaba Group to sell its products on one of the Chinese e-commerce giant's online platforms, giving Kroger its first taste of foreign markets, the Wall Street Journal reports. The supermarket will sell products from its Simple Truth line on Alibaba-owned Tmall Global, Kroger said. The first goods will be dietary supplements and organic foodstuffs.
'Growing into the Chinese market is a huge opportunity for Kroger and we are really excited,' said a spokesman
Alibaba will also add the deal to its growing collection of international retail brand partners which use its online retail empire to tap into the Chinese market. In the past several years, Gap, Costco and Starbucks have all signed deals with the company.
