APPLE's smartphone shipments in China plunged 25 per cent in the fourth quarter of 2024 as the iPhone maker faced mounting pressure from Huawei in global markets, reports Reuters.
The US tech giant shipped 13.1 million units in China during the period, narrowly maintaining its market lead with a 17 per cent share, according to Canalys data.
Huawei captured 17 per cent market share on shipments of 12.9 million units, placing it in a virtual tie with apple for market leadership, the Canalys data showed.
Huawei, which posted a 24 per cent rise in shipments in the fourth quarter, has emerged as a particularly strong challenger since its return to the premium segment in August 2023 with locally-made chipsets.
Apple has turned to rare discounts to stimulate sales amid growing competitive pressure. The company launched a four-day promotion in China from January 4-7, offering price cuts of up to CNY500 (US$68.50) on its iPhone 16 models through its official channels.
SeaNews Turkey
The US tech giant shipped 13.1 million units in China during the period, narrowly maintaining its market lead with a 17 per cent share, according to Canalys data.
Huawei captured 17 per cent market share on shipments of 12.9 million units, placing it in a virtual tie with apple for market leadership, the Canalys data showed.
Huawei, which posted a 24 per cent rise in shipments in the fourth quarter, has emerged as a particularly strong challenger since its return to the premium segment in August 2023 with locally-made chipsets.
Apple has turned to rare discounts to stimulate sales amid growing competitive pressure. The company launched a four-day promotion in China from January 4-7, offering price cuts of up to CNY500 (US$68.50) on its iPhone 16 models through its official channels.
SeaNews Turkey
