NINTENDO and sony have struggled to find a Chinese audience for their Switch and PlayStation 5 consoles, with regulatory barriers keeping all but a fraction of their games out of the roughly US$42 billion market, reports Nikkei Asia.
Tencent Holdings and other big Chinese game makers were among the highest-profile exhibitors at the ChinaJoy video game expo in Shanghai, one of the largest such events in Asia. The four-day show, which wrapped up Monday, drew around 370,000 people.
There was a Japanese presence at the expo as well. The local arm of Sony Interactive Entertainment (SIE) had a PlayStation booth, showcasing three in-development games made with local creators. But some Chinese consumers take a skeptical view of Japanese games.
'Chinese games have interesting storylines that make you want to play them more and more,' said a ChinaJoy attendee who was cosplaying as a character in an outfit inspired by ancient China. 'Japanese games use a lot of IP [intellectual property], but I feel like they don't measure up to Chinese ones.'
SeaNews Turkey
Tencent Holdings and other big Chinese game makers were among the highest-profile exhibitors at the ChinaJoy video game expo in Shanghai, one of the largest such events in Asia. The four-day show, which wrapped up Monday, drew around 370,000 people.
There was a Japanese presence at the expo as well. The local arm of Sony Interactive Entertainment (SIE) had a PlayStation booth, showcasing three in-development games made with local creators. But some Chinese consumers take a skeptical view of Japanese games.
'Chinese games have interesting storylines that make you want to play them more and more,' said a ChinaJoy attendee who was cosplaying as a character in an outfit inspired by ancient China. 'Japanese games use a lot of IP [intellectual property], but I feel like they don't measure up to Chinese ones.'
SeaNews Turkey
