THE Philippines' International Container Terminal Services Inc's (ICTSI) subsidiary Manila Harbour Centre (MHC) has unveiled a new name, logo and website as part of a strategic rebranding initiative in 2024.
MHC, the largest and busiest international bulk and breakbulk operations in the Philippines, was rebranded as the Manila Multipurpose Terminal.
The rebranding was inspired by the company's steady growth and to underscore synergies with its owner and parent company, ICTSI.
ICTSI took ownership of Manila Multipurpose Terminal in 2021. Under ICTSI's management, Manila Multipurpose Terminal experienced a significant leap in productivity resulting from streamlined processes and new technologies.
ICTSI's global brand of port operation has enabled Manila Multipurpose Terminal to leverage new opportunities and navigate the shifting trends in global trade.
'As a subsidiary of ICTSI, we embarked on this rebranding initiative to echo the ICTSI's global standards and industry leadership,' said Phillip Marsham, ICTSI global director for Manila Multipurpose Terminal.
'Manila Multipurpose Terminal embodies a renewed corporate vision that centres on excellence, efficiency and innovation. Embracing ICTSI's values, we are excited to move forward to a new chapter in general cargo operations in the Philippines,' he said.
With an annual capacity of 10 million tonnes, Manila Multipurpose Terminal's 13.2-hectare facility serves major industries including construction, mining, power, telecommunication, manufacturing and agriculture.
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MHC, the largest and busiest international bulk and breakbulk operations in the Philippines, was rebranded as the Manila Multipurpose Terminal.
The rebranding was inspired by the company's steady growth and to underscore synergies with its owner and parent company, ICTSI.
ICTSI took ownership of Manila Multipurpose Terminal in 2021. Under ICTSI's management, Manila Multipurpose Terminal experienced a significant leap in productivity resulting from streamlined processes and new technologies.
ICTSI's global brand of port operation has enabled Manila Multipurpose Terminal to leverage new opportunities and navigate the shifting trends in global trade.
'As a subsidiary of ICTSI, we embarked on this rebranding initiative to echo the ICTSI's global standards and industry leadership,' said Phillip Marsham, ICTSI global director for Manila Multipurpose Terminal.
'Manila Multipurpose Terminal embodies a renewed corporate vision that centres on excellence, efficiency and innovation. Embracing ICTSI's values, we are excited to move forward to a new chapter in general cargo operations in the Philippines,' he said.
With an annual capacity of 10 million tonnes, Manila Multipurpose Terminal's 13.2-hectare facility serves major industries including construction, mining, power, telecommunication, manufacturing and agriculture.
SeaNews Turkey
