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China tightens restrictions on growing livestreaming sector

CHINA is tightening its restrictions on livestreaming sites to rein in big tech companies, and boost online censorship to help curb the growing sector, reports London's Financial Times

03 December 2020 - 19:00

CHINA is tightening its restrictions on livestreaming sites to rein in big tech companies, and boost online censorship to help curb the growing sector, reports London's Financial Times.

New regulations include increase control on content, bans on teenagers making purchases, and a spending limit per user. It'll also tighten rules on hosts promoting goods to shoppers.



The market for virtual gifts was worth US$27 billion last year, and Alibaba alone reported $53 million in livestream orders through its Taobao live platform in the 12 months to September.


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