FREIGHTOS new report found that 73 per cent of liner carriers surveyed offer online quoting capability, compared to 20 per cent in 2019, highlighting carriers using digital tools broaden shipper reach, reports IHS Media.
Freightos' research was based on a survey of seven of the top 11 ocean carriers and 24 air cargo carriers.
The report found that 45 per cent of ocean carriers also now offer e-booking.
However, the research found that shipping lines are determined by routing and they are quoting and they are booking through their own online channels.
'A strategy to draw customers to the carriers' own channels where their other services are available too, may not be surprising,' said Freightos.
Most top shipping lines have made investments recently to broaden the scope of their offerings to shippers.
Moreover, the research found 36 per cent of container lines offer tariff rates via an Application Programming Interface (API), compared to less than ten per cent in 2019, with 27 per cent also offering spot rates via API.
'Among carriers with APIs, different strategies are emerging: While some do not prioritise sharing their APIs, others make them widely available to provide better access and closer ties with customers, while still others promote them as a premium, paid product,' said Freightos.
SeaNews Turkey
Freightos' research was based on a survey of seven of the top 11 ocean carriers and 24 air cargo carriers.
The report found that 45 per cent of ocean carriers also now offer e-booking.
However, the research found that shipping lines are determined by routing and they are quoting and they are booking through their own online channels.
'A strategy to draw customers to the carriers' own channels where their other services are available too, may not be surprising,' said Freightos.
Most top shipping lines have made investments recently to broaden the scope of their offerings to shippers.
Moreover, the research found 36 per cent of container lines offer tariff rates via an Application Programming Interface (API), compared to less than ten per cent in 2019, with 27 per cent also offering spot rates via API.
'Among carriers with APIs, different strategies are emerging: While some do not prioritise sharing their APIs, others make them widely available to provide better access and closer ties with customers, while still others promote them as a premium, paid product,' said Freightos.
SeaNews Turkey
