Reklam appoints Simon Demmer to lead airline product development

DIGITAL booking platform cargo

05 May 2021 - 19:00
DIGITAL booking platform has appointed Simson Demmer as senior director, airline products, reports London's Air Cargo New.

Mr Demmer, who has ten years of experience in the industry, was previously head of analytics and business development - network management at Lufthansa Cargo, where he led its digital transformation process.

Prior to that, he was chief strategy officer at CargoLogicManagement, where he pioneered AirBridgeCargo and CargoLogicAir's digital bookings with

In his new role, Mr Demmer will lead's airline product development, as well as focusing on the development of data solutions to help its partner airlines expand their digital offerings and generate more business with lower operational costs.

Mr Demmer commented: 'As one of their early customers, I was impressed by both the product and the team from the first time I encountered them and admire the growth and customer successes the company has been able to achieve over its dynamic first years.

'Now, as's airline product lead, I look forward to combining my industry experience with the team's well-established product prowess and to collaborate with leading carriers to enable them to expand their digital footprint globally.'

Oliver T Neumann, co-founder and managing director of, added: 'Bringing senior industry leaders like Demmer into the team is another milestone for us as we continue to grow and expand our business. Demmer's unrivalled sector knowledge and deep customer expertise make him a trusted partner for teams across our business as well as our airline partners.'

Mr Demmer's appointment comes after a year of growth for, during which the platform's user base increased by 300 per cent, and booking numbers grew by more than 700 per cent, to more than 120,000 annual bookings.

Most recently, the company raised US$60 million to fuel its global expansion in North America and Asia.

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