IF you've flown with United Airlines in the past year, chances are you've come across the in-flight video featuring the company's inaugural chief trash officer Oscar the Grouch, reports CBC News.
This is all part of a marketing drive to spotlight the airline's commitment to incorporating more sustainable aviation fuel (SAF) into its operations. SAF, a type of biofuel derived from food waste and agricultural products, is pricier than traditional jet fuel but boasts lower emissions and can be seamlessly integrated into aircraft engines without modifications.
The potential of SAF as a low-carbon fuel was a prominent topic at the recent CERAWeek by S&P Global energy conference in Houston.
While SAF holds promise in emission reduction, it grapples with numerous challenges and requires substantial development before it can become mainstream.
Enter Calgary-based startup Cap Clean Energy, which aims to produce SAF in Alberta, Saskatchewan and Manitoba utilising crop residue like wheat straw and other byproducts of grains and oilseeds.
Typically, these residues are either returned to fields or repurposed for animal bedding. Alternatively, some companies have utilised corn or sugar cane.
At CERAWeek, Cap Clean Energy unveiled a collaboration with ABB, a global leader in electrification and automation with a workforce exceeding 100,000 employees.
Currently in its early developmental phase, the startup targets commencing production by 2027.
Presently, Cap Clean Energy is focused on securing government grants, attracting investments, and advancing the project's overall development. Despite being a fledgling startup with just two employees, it faces numerous obstacles on its path forward.
'It's a challenge, but we see a lot of business opportunities,' said company president Steve Polvi.
SeaNews Turkey
This is all part of a marketing drive to spotlight the airline's commitment to incorporating more sustainable aviation fuel (SAF) into its operations. SAF, a type of biofuel derived from food waste and agricultural products, is pricier than traditional jet fuel but boasts lower emissions and can be seamlessly integrated into aircraft engines without modifications.
The potential of SAF as a low-carbon fuel was a prominent topic at the recent CERAWeek by S&P Global energy conference in Houston.
While SAF holds promise in emission reduction, it grapples with numerous challenges and requires substantial development before it can become mainstream.
Enter Calgary-based startup Cap Clean Energy, which aims to produce SAF in Alberta, Saskatchewan and Manitoba utilising crop residue like wheat straw and other byproducts of grains and oilseeds.
Typically, these residues are either returned to fields or repurposed for animal bedding. Alternatively, some companies have utilised corn or sugar cane.
At CERAWeek, Cap Clean Energy unveiled a collaboration with ABB, a global leader in electrification and automation with a workforce exceeding 100,000 employees.
Currently in its early developmental phase, the startup targets commencing production by 2027.
Presently, Cap Clean Energy is focused on securing government grants, attracting investments, and advancing the project's overall development. Despite being a fledgling startup with just two employees, it faces numerous obstacles on its path forward.
'It's a challenge, but we see a lot of business opportunities,' said company president Steve Polvi.
SeaNews Turkey
