The move is aimed at shortening delivery time for cross-border e-commerce parcels and improve overall customer experience.
'Cross-border sea freight shipping duration will be reduced to as fast as six days after departing China, and thereafter customers can receive their parcels as soon as the next day upon clearing customs in Malaysia,' according to a company statement.
The cross-border logistics service will span first and last mile, sea freight forwarding, overseas warehousing and customs clearance, which means that e-commerce parcels will be picked up from China for international shipping to Malaysia where they will be delivered directly to customers.
Cainiao will be leveraging its technological capabilities to improve delivery efficiency and transparency. Each parcel will be tagged with an electronic shipping label to facilitate the ease of real-time tracking from the point of overseas dispatch to final local delivery.
In the near future, merchants in Malaysia will benefit from a seamless end-to-end logistics service that will facilitate their overseas expansion to reach a bigger Chinese market. This is in line with the Malaysian government's National e-Commerce Strategic Roadmap1.
'The establishment of a direct Malaysia-China e-Commerce logistics service is continued affirmation of our investment into the region. With a direct logistics service, Malaysian SMEs can look forward to selling goods to China via the Malaysian Pavilion3 on Alibaba.com, while consumers in Malaysia will benefit from better customer experience when buying from Chinese merchants,' said James Zhao, general manager, Cainiao.
Johnny Chou, chairman and CEO, BEST Inc, said: 'The China-Malaysia e-commerce logistics service is a great example of how BEST leverages technology and innovation in order to empower our business partners and enrich the lives of consumers, with efficient delivery services. Southeast Asia has been a key focus area of BEST's global strategy.'
With increased technology adoption and internet penetration, the Malaysian e-commerce sector is predicted to grow about 30 per cent in 2020. This growth has been accelerated by the pandemic and subsequent enforcement of Movement Control Order (MCO) in March which increased consumers' adoption of online shopping and the growth of adjacente-commerce logistics services.