SRILANKAN Airlines has devised a five-year business plan through 2024 to transform itself into a financially successful organisation, while turning Sri Lanka into a hub for air freight and travel, serving markets in Asia Pacific, Africa and the Middle East
SRILANKAN Airlines has devised a five-year business plan through 2024 to transform itself into a financially successful organisation, while turning Sri Lanka into a hub for air freight and travel, serving markets in Asia Pacific, Africa and the Middle East. The plan recognises the contribution of the national carrier to a vast number of industries in Sri Lanka, including all export-, import- and travel-related industries. The plan requires the government's approval. It was formulated by the national carrier's new management team under the leadership of chief executive officer Vipula Gunatilleka, who was appointed in mid-2018.
A key aspect of the strategic business plan includes developing a route network to match customer demand and market opportunities, including new destinations in Europe, Africa, the Middle East, South Asia, the Far East and Australia, as opposed to the limited point-to-point strategy, reported Sunday Observer, Colombo.
It also focuses on selecting a fleet that is cost-effective and best matches the requirements of the route network; adopting best practices to improve productivity; growing online sales to reach a wider market in a more cost-effective manner; greater employee engagement; and implementing a competitive-cost structure through fostering a greater cost-consciousness companywide.
The airline would also expand its use of standard operating procedures and global best practices. Furthermore, the blueprint focuses on digital transformation through the adoption of new technologies and increasing ancillary revenue from the group's sub-business units, including SriLankan Cargo.
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