AMAZON.COM is recruiting select Chinese merchants to join its newly launched 'crazy low prices' platform, 'Haul' to rival popular Temu and Shein to attract bargain hunters, reports Hong Kong's South China Morning Post.
Recruitment is by invitation only for now, but the Chinese vendor community already appears excited about this new channel. A factory owner, who operates an amazon store selling nail clippers, said he has yet to receive an invitation but is keen to get his products listed.
At a recent event in Foshan in southern Guangdong province, dozens of cross-border merchants listened to tips from 'Amazon business development delegates' - agents who are tasked with teaching Chinese vendors how to target overseas shoppers on the platform.
Launched November 13, Haul has started sending invitations to select 'high performers' who already run stores on Amazon, one manager said.
On the other side of the Pacific, Amazon is aggressively promoting Haul to US consumers with steep discounts and guaranteed seven-day delivery for 75 per cent of the orders. As the holiday season kicks off, the site has introduced a 50 per cent discount for all purchases made by US customers through Haul.
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Recruitment is by invitation only for now, but the Chinese vendor community already appears excited about this new channel. A factory owner, who operates an amazon store selling nail clippers, said he has yet to receive an invitation but is keen to get his products listed.
At a recent event in Foshan in southern Guangdong province, dozens of cross-border merchants listened to tips from 'Amazon business development delegates' - agents who are tasked with teaching Chinese vendors how to target overseas shoppers on the platform.
Launched November 13, Haul has started sending invitations to select 'high performers' who already run stores on Amazon, one manager said.
On the other side of the Pacific, Amazon is aggressively promoting Haul to US consumers with steep discounts and guaranteed seven-day delivery for 75 per cent of the orders. As the holiday season kicks off, the site has introduced a 50 per cent discount for all purchases made by US customers through Haul.
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