LOS ANGELES City Council has unanimously confirmed shipping industry veteran Gene Seroka, former president of American President Lines (APL) Limited, as the new executive director of the Port of Los Angeles.
As executive director, he will be responsible for managing a US$938.8 million budget, advancing major capital projects, growing trade volumes and promoting innovation.
"Gene Seroka is a dynamic, seasoned executive with all the right knowledge and skills to seize the opportunities and navigate the challenges of a fiercely competitive industry," said Los Angeles Mayor Eric Garcetti.
Said Mr Seroka: "I am honoured to lead the team dedicated to making this powerful engine the most competitive, efficient and sustainable source of prosperity for the benefit of both our region and US international trade."
Most recently, Mr Seroka was head of commercial in the Americas region for American President Lines (APL) Limited. After serving APL overseas, he returned to the US in 2010 to become president for the Americas.
From APL's new Phoenix headquarters, he managed sales for APL's liner shipping, managed 1,000 employees and was responsible for all commercial, port terminal, intermodal and labour activities throughout the region.
Mr Seroka joined APL, a unit of Singapore's Neptune Orient Lines (NOL) in 1988 as a sales representative in the company's Cincinnati office after earning an MBA and bachelor of science in marketing from the University of New Orleans.
Mr Seroka's first overseas posting was in Shanghai where he served as north and central China sales and marketing chief from 1999 to 2003. He then moved to Jakarta where he was director of APL and APL Logistics in Indonesia for two years.
He then relocated to Singapore in 2005 to become vice president of APL Logistics' business units in 26 countries in the company's Asia/Middle East and South Asia regions.
From 2008 to 2010, he served as regional vice president for APL and APL Logistics Emirates LLC in Dubai where he managed APL's business in the Middle East and East Africa.
PORTS
12 June 2014 - 20:32
Ex-APL man Gene Seroka named Port of Los Angeles executive director
LOS ANGELES City Council has unanimously confirmed shipping industry veteran Gene Seroka, former president of American President Lines (APL) Limited, as the new executive director of the Port of Los Angeles.
PORTS
12 June 2014 - 20:32
Ex-APL man Gene Seroka named Port of Los Angeles executive director
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