Dublin's Firstcom to add sparkle to Georgia's Silk Road Black Sea port
IRISH marketing agency Firstcom has won a contract to develop a "strong creative identity" for a Black Sea port in Georgia to play major role the expected revival of the Old Silk Road trade linking China and Europe and China.
China is investing US$40 billion in a Silk Road infrastructure fund in a bid to resurrect a trading route that once carried treasures between China and the Mediterranean.
Firstcom is working with a US-Georgian consortium charged with building and operating the Anaklia deep water sea port, reports the Irish Times.
The government of Georgia awarded a US$2.5 billion contract to the Anaklia Development Consortium earlier this year as part of efforts to create a regional logistics hub.
The ex-Soviet republic, which signed a free trade agreement with the EU in 2014, wants to benefit economically from the route from China to Europe.
Firstcom managing director Conor Bofin said the brand development contract for the port was "an important win" for the company which is based in Dublin's Sandyford.
A Firstcom video promoting investment opportunities in the area claims shipping times will be "vastly reduced" when the port becomes operational.
The port development is the first in a number of projects planned by the Anaklia Development Consortium, a special purpose vehicle between the Georgian TBC Holding and US group Conti International.
The consortium uses a length of red silk in its logo to signify the historic importance of the location.
IRISH marketing agency Firstcom has won a contract to develop a "strong creative identity" for a Black Sea port in Georgia to play major role the expected revival of the Old Silk Road trade linking China and Europe and China.
China is investing US$40 billion in a Silk Road infrastructure fund in a bid to resurrect a trading route that once carried treasures between China and the Mediterranean.
Firstcom is working with a US-Georgian consortium charged with building and operating the Anaklia deep water sea port, reports the Irish Times.
The government of Georgia awarded a US$2.5 billion contract to the Anaklia Development Consortium earlier this year as part of efforts to create a regional logistics hub.
The ex-Soviet republic, which signed a free trade agreement with the EU in 2014, wants to benefit economically from the route from China to Europe.
Firstcom managing director Conor Bofin said the brand development contract for the port was "an important win" for the company which is based in Dublin's Sandyford.
A Firstcom video promoting investment opportunities in the area claims shipping times will be "vastly reduced" when the port becomes operational.
The port development is the first in a number of projects planned by the Anaklia Development Consortium, a special purpose vehicle between the Georgian TBC Holding and US group Conti International.
The consortium uses a length of red silk in its logo to signify the historic importance of the location.