Sirena Marine sold its new 42M superyacht before its launch at the Monaco Yacht Show, showcasing strong brand loyalty and market confidence.
Turkey's global boat manufacturer Sirena Marine has completed the first sale of its new superyacht, Sirena Superyachts 42M, which will be launched in July, ahead of its world premiere at the Monaco Yacht Show in September.
Following its success in the series production of motor yachts, Sirena Marine continues to draw attention with its custom projects over 35 meters and productions in the large yacht segment under the Sirena Superyachts brand.
One of the projects that showcase Sirena Marine's ambition in the superyacht segment, the Sirena Superyachts 42M, was sold before it was even launched.
The completion of the sale of the Sirena Superyachts 42M, which will be launched in July and will be presented to the international public for the first time at the Monaco Yacht Show in September, further highlights the strong position of the Sirena brand in the international market and its rise in the large-scale superyacht segment.
What makes this success even more significant is that the yacht has been purchased by an existing Sirena owner. This sale reflects the long-term relationship Sirena Marine has built with its customers over the years and the brand loyalty, while also demonstrating the company's reliability in the superyacht segment.
Sirena Marine Commercial Director Ali Onger stated: 'The sale of the first yacht before its world premiere is a significant indicator of the trust in the Sirena brand.'
In his evaluation regarding the matter, Sirena Marine Commercial Director Ali Onger said: 'The Sirena Superyachts 42M is one of the largest and most ambitious projects we have developed to date. The sale of the first yacht before its world premiere is a significant indicator of the trust in the Sirena brand and the brand value we have consistently built over the years. More importantly, the fact that this sale has been made to an existing Sirena owner clearly demonstrates our customers' confidence in our brand, engineering capabilities, and production quality.'
Onger emphasized the importance of the interest that high value-added projects developed and produced in Turkey receive in international markets and continued: 'As Sirena Marine, we manage the design, engineering, and production processes with our expertise, producing yachts that meet world standards. The success of the sale of the 42M before its launch is an extremely valuable development not only for our company but also for the international competitiveness of the Turkish yacht industry.'
World premiere at the Monaco Yacht Show
The Sirena Superyachts 42M, built at Sirena Marine's facilities in Yalova Altınova, has been developed with a combination of steel hull and aluminum superstructure. Positioned as one of the brand's most important projects in the large-scale superyacht segment, the model will make its world premiere at the Monaco Yacht Show, which will be held at Port Hercule in Monaco from September 23 to 26, 2026.
Source: SeaNews Türkiye
