Horgos in Xinjiang is transforming into a vital trade hub for international entrepreneurs, featuring efficient customs and innovative business models.
Horgos in China's Xinjiang region has become a major gateway for international entrepreneurs, offering streamlined customs and new business models, reports the People's Daily.
Once a staging post on ancient trade routes, Horgos now attracts investors from Central Asia and Europe. Foreign merchants increasingly treat the city as a second home, supported by efficient cross-border trucking and customs procedures.
To reduce spoilage of fresh produce, Horgos Customs created a China-Kazakhstan 'green channel' for agricultural products, allowing same-day clearance. This initiative has boosted exports of high-quality Chinese goods to overseas markets.
New energy vehicle exports have also surged. Customs introduced fast-track clearance for self-driven export vehicles, cutting processing times from over 30 hours to less than five. Predictable workflows have significantly improved logistics efficiency.
Horgos has pioneered multilingual livestreaming commerce, with more than 20 studios selling Chinese cosmetics, clothing, and daily goods to Central Asia and Europe. Kazakh streamer Alten Asenbek has built a following of 26,000, achieving hourly sales of 14,500 yuan (US$2,134).
Cross-border partnerships thrive in the China-Kazakhstan Cooperation Center, where restaurants and shops now support dual-currency settlement and international mobile payments. Entrepreneurs report that the system is fast and secure.
Public services have expanded for foreign residents. Uzbek businessman Bekzati received assistance enrolling his children in local schools, while communities host consultation sessions for truck drivers and merchants.
With supportive policies, upgraded infrastructure, and inclusive governance, Horgos is evolving into a hub where overseas merchants not only trade but also settle, making it a place many now call home.
