To further build on the common strengths in the value propositions of Maersk’s intra-regional brands, MCC, Sealand and Seago Line will go to market under one unified brand name, Sealand – A Maersk Company, Maersk says in its press release. Effective October 1st, customers of Seago Line, MCC and Sealand – the three intra-regional carriers of A.P. Moller-Maersk – will see the brands united under a single name of Sealand – A Maersk Company. The rebranding will reduce the complexity towards customers thanks to a simpler brand identity, while raising the visibility of product offering and focusing marketing efforts and investments on one brand name, with one digital platform. Sealand - A Maersk Company, will continue to operate independently from Maersk. Its current structure of three teams, in three locations, reporting to their regional CEO’s remains unchanged.