ISRAEL's Zim Integrated Shipping Services Ltd has invested US$1 million in domestic start-up Ladingo that allows consumers to purchase large items online via its container-sharing platform and then deliver them cost-effectively from overseas markets to Israel.
Founded in January 2018, the Israeli start-up's smart container-sharing platform uses data-driven software that connects online retailers to buyers and ocean freight forwarders, enabling container sharing to maximise the utilisation of available container shipping space.
The goal is to enable consumers to buy bulky goods, such as furniture, bicycles, fitness equipment, garden equipment and electronics directly from overseas shops or manufacturers online, which they can then arrange to have delivered, all from a single, integrated platform, The Times of Israel reported.
The Haifa-based carrier said it chose to invest in Ladingo 'as a strategic move', as the tech company 'is positioned to lead a global consumer revolution'.
'Ladingo's technological platform offers a transparent digital integration of the entire process,' said Zim's customer service vice president Assaf Tiran. 'We believe that innovation and creative ideas will define the future of the logistics industry, especially that of maritime shipping.'
'We see tremendous potential in Ladingo's platform, providing a real breakthrough simplifying the complex supply chain process all the way to the end-user's homes.'
WORLD SHIPPING
Founded in January 2018, the Israeli start-up's smart container-sharing platform uses data-driven software that connects online retailers to buyers and ocean freight forwarders, enabling container sharing to maximise the utilisation of available container shipping space.
The goal is to enable consumers to buy bulky goods, such as furniture, bicycles, fitness equipment, garden equipment and electronics directly from overseas shops or manufacturers online, which they can then arrange to have delivered, all from a single, integrated platform, The Times of Israel reported.
The Haifa-based carrier said it chose to invest in Ladingo 'as a strategic move', as the tech company 'is positioned to lead a global consumer revolution'.
'Ladingo's technological platform offers a transparent digital integration of the entire process,' said Zim's customer service vice president Assaf Tiran. 'We believe that innovation and creative ideas will define the future of the logistics industry, especially that of maritime shipping.'
'We see tremendous potential in Ladingo's platform, providing a real breakthrough simplifying the complex supply chain process all the way to the end-user's homes.'
WORLD SHIPPING