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Sinotrans, Freightos create electronic air cargo booking platform

CHINESE forwarder Sinotrans has rolled out a direct-to-customer electronic air cargo booking platform through a partnership with Freightos, the online platform provided through Sinoair

Sinotrans, Freightos create electronic air cargo booking platform

CHINESE forwarder Sinotrans has rolled out a direct-to-customer electronic air cargo booking platform through a partnership with Freightos, the online platform provided through Sinoair

12 September 2019 - 19:00

CHINESE forwarder Sinotrans has rolled out a direct-to-customer electronic air cargo booking platform through a partnership with Freightos, the online platform provided through Sinoair .

The platform allows shippers to pull global contract rates, receive dynamic pricing or request ad-hoc prices and get instant booking confirmation from 10 airlines integrated with Freightos.



'With this move, Sinoair introduces the world's first direct to customer air e-booking platform,' the companies were cited as saying in a report by London's Air Cargo News.



'Unlike existing e-booking platforms which cater specifically to the freight forwarding community, Sinoair offers both agents and shippers all eBooking benefits.'



Sinoair deputy general manager Liu Xin-Yang said: 'Freightos is our trusted partner enabling us to offer eBooking to all, something the air cargo industry has never seen before.'



Said Freightos chief executive Zvi Schreiber: 'E-booking is something that passenger travel has experienced since the 1960's. Today Sinoair is introducing it to the air cargo masses looking for a 21st century air freight experience. It is an honour to work with such a forward-thinking organisation with the courage to shift an enormous part of the air cargo industry online.'



Earlier this month, Air France KLM and freight forwarder Kuehne+Nagel (K+N) directly connected their space booking systems in what they claimed was an industry first. The two companies said that by connecting their systems, shippers would be able to gain direct access to Air France KLM capacity through K+N.


WORLD SHIPPING

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