NORWEGIAN chemical tanker company Odfjell has changed the wording in job advertising to attract more women to apply and get to the first stage of interviews, reports UK's Shipping Watch.
Odfjell's total staff currently counts around 34 per cent women, but the number varies greatly depending on departments in the organisation.
The overall goal is to, by 2030, have a distribution of no less than 30 per cent women in each department. This does not, however, apply to job positions at sea, said the report.
One of the measures to create a better gender balance is precisely the focus on choosing which words to use in job postings, and not least how they are structured.
'We use a decoder, a language wash, on our texts to see if it is aimed at one gender over another and to ensure that it is neutral. Then we adjust the text accordingly. When we enter the market and realise that we don't receive a diverse pool of candidates, we postpone as much as possible. The process is then repeated with different wording through new channels, and we use networks to spread the text. We are doing everything we can to ensure that both genders are represented,' said Odfjell's human resources vice president Ingjerd Nettestad.
Odfjell is now working on bringing in more cadets from schools. They are currently in a recruitment process and expect 25 per cent of new cadets, hired from now until the spring, to be women.
The work to improve gender diversity will also benefit another major agenda in shipping, which is the green transition. As these challenges require our brightest minds, it is necessary to remove all blinders and expand the horizon so there are more people to recruit from, Odfjell said.
The company points to research which shows that increased diversity goes hand in hand with both problem solving and innovation, so it does not make sense to limit recruitment to only half of the earth's population.
SeaNews Turkey
Odfjell's total staff currently counts around 34 per cent women, but the number varies greatly depending on departments in the organisation.
The overall goal is to, by 2030, have a distribution of no less than 30 per cent women in each department. This does not, however, apply to job positions at sea, said the report.
One of the measures to create a better gender balance is precisely the focus on choosing which words to use in job postings, and not least how they are structured.
'We use a decoder, a language wash, on our texts to see if it is aimed at one gender over another and to ensure that it is neutral. Then we adjust the text accordingly. When we enter the market and realise that we don't receive a diverse pool of candidates, we postpone as much as possible. The process is then repeated with different wording through new channels, and we use networks to spread the text. We are doing everything we can to ensure that both genders are represented,' said Odfjell's human resources vice president Ingjerd Nettestad.
Odfjell is now working on bringing in more cadets from schools. They are currently in a recruitment process and expect 25 per cent of new cadets, hired from now until the spring, to be women.
The work to improve gender diversity will also benefit another major agenda in shipping, which is the green transition. As these challenges require our brightest minds, it is necessary to remove all blinders and expand the horizon so there are more people to recruit from, Odfjell said.
The company points to research which shows that increased diversity goes hand in hand with both problem solving and innovation, so it does not make sense to limit recruitment to only half of the earth's population.
SeaNews Turkey