International companies are increasingly focusing on China's ageing population as a key consumer segment, unveiling new products at the China International Import Expo to tap into rising demand for health and lifestyle goods, reported the Hong Kong's South China Morning Post.
With consumption slowing in the world's second-largest economy, firms from food and beverage producers to pharmaceutical makers are seeking growth by catering to older consumers. The expo showcased dozens of innovations aimed at promoting wellness and active living among retirees.
Yin Ran, an angel investor in Shanghai, said on Saturday that the elderly urban demographic is a promising market. He noted that more retired workers are willing to spend on premium goods, making them attractive targets for global brands.
According to the National Bureau of Statistics, China had 300 million people aged 60 and above by the end of 2024, representing 22 per cent of the population.
SeaNews Turkey
With consumption slowing in the world's second-largest economy, firms from food and beverage producers to pharmaceutical makers are seeking growth by catering to older consumers. The expo showcased dozens of innovations aimed at promoting wellness and active living among retirees.
Yin Ran, an angel investor in Shanghai, said on Saturday that the elderly urban demographic is a promising market. He noted that more retired workers are willing to spend on premium goods, making them attractive targets for global brands.
According to the National Bureau of Statistics, China had 300 million people aged 60 and above by the end of 2024, representing 22 per cent of the population.
SeaNews Turkey
