Is a dogfight about to break out over the skies of Asia?
Not to be outdone by Hainan's Kung Fu Panda-emblazoned fuselage the Taiwanese carrier has decided that plastering the sides of one of its planes with images of the strange anthropomorphic Japanese creature is the best way of boosting its passenger numbers, the London's Air Cargo News reported.
Eva and Hello Kitty owner Sanrio have created the Hello Kitty Shining Star Jet, starting at the nose with Little Twin Stars Kiki and Lala flying through clouds with their teddy bear with, behind the wing, Hello Kitty and My Melody.
Eva Air actually has a whole fleet of Hello Kitty planes, and there is even a section of their website telling you which routes they will be operating and when.
Presumably teenage girls have enough 'pester power' to influence their parents' decisions. As if international travel wasn't complicated enough.