ByteDance, TikTok's parent company, has been replacing US-hired staff near Seattle with managers connected to China, aiming to replicate its e-commerce success in Asia after sales fell short in America, reports Bloomberg.
TikTok Shop initially set a goal to increase its US e-commerce business tenfold last year to US$17.5 billion in transaction volume, but had to drastically lower that objective, according to people familiar with the plan who spoke on the condition of anonymity because they were not authorized to talk publicly.
TikTok established its Shop business in the Seattle area near Amazon.com, the online retail giant it was aiming to displace.
Meetings that used to be held in English are now often conducted in Mandarin and managers increasingly write in chinese when communicating on Feishu, ByteDance's internal Slack-like app, with English-speaking staff forced to rely on the built-in translation function.
SeaNews Turkey
TikTok Shop initially set a goal to increase its US e-commerce business tenfold last year to US$17.5 billion in transaction volume, but had to drastically lower that objective, according to people familiar with the plan who spoke on the condition of anonymity because they were not authorized to talk publicly.
TikTok established its Shop business in the Seattle area near Amazon.com, the online retail giant it was aiming to displace.
Meetings that used to be held in English are now often conducted in Mandarin and managers increasingly write in chinese when communicating on Feishu, ByteDance's internal Slack-like app, with English-speaking staff forced to rely on the built-in translation function.
SeaNews Turkey
