ALIBABA is integrating its food delivery service Ele.me and travel booking platform Fliggy into its e-commerce division, reports Caixin.
Under the new structure, Ele.me and Fliggy will retain independent company operations, but will align their business decisions and execution with the e-commerce division, according to an internal memo sent by alibaba CEO Eddie Wu.
Ele.me CEO Wu Zeming and Fliggy CEO Zhuang Zhuoran will report directly to e-commerce business group CEO Jiang Fan.
'This marks our strategic upgrade from an e-commerce platform to a comprehensive consumer platform,' Mr Wu said in the memo sent to employees of all three business groups.
'Going forward, we will optimise and integrate our business models and organisational structure with a greater focus on user needs, aiming to deliver a richer and higher-quality consumption experience.'
The restructuring comes amid escalating battles on multiple fronts. E-commerce rival JD.com Inc entered food delivery in February and has already surpassed 25 million daily orders. Last week, it launched a travel services portal offering hotel, flight and train ticket booking services.
SeaNews Turkey
Under the new structure, Ele.me and Fliggy will retain independent company operations, but will align their business decisions and execution with the e-commerce division, according to an internal memo sent by alibaba CEO Eddie Wu.
Ele.me CEO Wu Zeming and Fliggy CEO Zhuang Zhuoran will report directly to e-commerce business group CEO Jiang Fan.
'This marks our strategic upgrade from an e-commerce platform to a comprehensive consumer platform,' Mr Wu said in the memo sent to employees of all three business groups.
'Going forward, we will optimise and integrate our business models and organisational structure with a greater focus on user needs, aiming to deliver a richer and higher-quality consumption experience.'
The restructuring comes amid escalating battles on multiple fronts. E-commerce rival JD.com Inc entered food delivery in February and has already surpassed 25 million daily orders. Last week, it launched a travel services portal offering hotel, flight and train ticket booking services.
SeaNews Turkey
